Hello and welcome to the home page of Parker Friedrich Marketing and Consulting. This site is set up into four sections (1) home; (2) calendar, which will let you know what sales I will be attending and I will be able to help you in analyzing and purchasing cattle at them if you are unable to attend; (3) private treaty sales, animals that I can help you purchase or sell private treaty; (4) sale catalogs, sale books for the sales I will be managing for my clientele.

Now let me tell you a little about myself and my Angus background for those who are unfamiliar to me. I was born in Gainesville, Texas, in 1969 on a registered Holstein dairy farm. I remained there dairying, farming, and working with my father’s artificial insemination business until I graduated in 1993 from Texas A&M at Commerce. I then went to work for Select Sires in Stephenville, Texas, as a DSM. That is where I started A Plus Angus as a managing partner in 1995. The herd progressively grew over the years and was built around foundation females that we owned such as GAR Scotch Cap 867, Thomas Lucy 9083, GAR EXT 4406, GAR New Trend 780, GAR Bando 530, and Thomas Lucy 1041. The herd was marketed annually and became very progressive with ET production. The 867 cow allowed us to make trades with prominent breeders to obtain daughters and granddaughters of Forever Lady 57D, Primrose 2424, Everelda Entense 1905, and Everelda Entense 1137. The herd was very self sufficient and maintained a profit for the last five years of its existence. In 2004 I decided that I was intrigued by the marketing aspect of the Angus breed and told Brad Allen, owner of A Plus Angus, that I would like to pursue that venture. We both decided it would be best to sell the herd. In March of 2006 we had our final sale. The dispersal sale totaled $1,455,679 on 122 lots for an $11,932 average which surpassed all previous Angus sale records for the state of Texas.

I am currently employed by American Breeders Service as a Beef Specialist and still live in Stephenville, Texas, with my wife Cindy Friedrich who is a realtor for Coldwell Banker and my two children Dally who is 10 and loves basketball, and Sterling who is 6 and loves football and junior rodeo.

In April 2008 I decided to hire Roger West to assist me with the sales we manage and to add to the number of sales that we can consult on. Roger grew up in the registered cattle business and is well versed in all things Angus. Feel free to contact him any time for assistance.

We would certainly love to help you purchase cattle or sell them and we will give you a very honest opinion on the cattle we sell or purchase for you. We only plan to manage four Angus sales a year, but will travel to over 40 a year as a consultant. We will be glad to assist you in any Angus need.